Networking activities: information, animation and communication in view of increasing the audience reach and implementing innovative and collaborative actions.

Provide financial support to participating cinemas implementing eligible activities listed below:

• Actions aiming at promoting and screening European films and increasing the audience for non-national European films and contributing to a more sustainable and environmentally-respectful industry.

• Innovative activities aiming at reaching new audiences and raising interest among young cinema-goers for European films by renewing and enriching the cinema experience.

• Harnessing the digital transition, including online tools and data applications

• Adjusting the business practices of European cinema theatres in terms of sustainability, inclusion and accessibility.

• Promotion and marketing activities in cooperation with other distribution platforms (e.g. TV broadcasters, VOD platforms)