Improve the competitiveness of the European audiovisual and other cultural and creative sectors: transparency, data collection and the appropriate use of artificial intelligence/big data, adaptation to the challenges and opportunities driven by the ongoing changes in those sectors

Improve the adaptation of the European audiovisual and other cultural and creative sectors to the opportunities offered by the development of virtual worlds (also called metaverse(s))

Improve the production/financing and circulation of European audiovisual and cultural content in the digital age

Increase the visibility, discoverability, availability and diversity of European audiovisual and cultural content in the digital age

Increase the potential audience of European audiovisual and cultural content in the digital age

Accelerate the environmental transition of the European audiovisual, cultural and other creative sectors, in line with the priorities of the European Green Deal and the New European Bauhaus